By Bisi Bamishe
Leadway PFA has been named Most Outstanding PFA Brand of the Year at the 2026 Brandcom Awards, earning recognition from Nigeria’s marketing communications industry for its brand strength and standing in the pension administration sector.
The award comes as Leadway PFA continues to strengthen its position in Nigeria’s pension industry, managing over ₦3 trillion in assets for more than 1.2 million Retirement Savings Account (RSA) holders. The company draws on over two decades of experience in pension administration and fund management.
Commenting on the recognition, Olusakin Labeodan, MD/Chief Executive Officer of Leadway PFA, said, “The pension industry is built on a long-term trust. Every contribution represents an individual’s effort to secure a more comfortable future. As a pension administrator, we have a responsibility to protect that trust through sound fund management, quality service and meaningful engagement with our contributors.
“Being recognized by the marketing communications industry is particularly encouraging. It reflects how our brand is perceived beyond the services we provide and reinforces the importance of building a pension brand on trust, consistency and the quality of our customer relationships. We appreciate this recognition and remain committed to improving the experience of our contributors and raising the standard of service we provide.
The recognition further reinforces Leadway PFA’s commitment to improving the contributor experience through enhanced digital pension services, responsive customer support and clearer communication on retirement planning. These efforts reflect the company’s continued focus on making pension services more accessible and helping Nigerians make informed decisions about their financial future.
The 2026 Brandcom Awards ceremony took place at the Landmark Event Centre in Lagos, following Brandcomfest, which explored the theme “Brand Building, Consumer Connection and Disruptive Realities.” Organised by Brand Communicator, the Brandcom Awards recognise brands, agencies, organisations and professionals across the marketing communications industry, with assessments centered on prestige, integrity and credibility.
