The managing director of African Alliance Insurance Plc, Mrs Joyce Ojemudia, made the call during the Annual General Meeting of National Association of Insurance & Pension Correspondents (NAIPCO) held in Lagos today.
Represented by the company’s Head Marketing, Mr. Emmanuel Eburajolo, Ojumedia implored the media to create a customer-focused collaboration that leans on working with students to spread the gospel of insurance and creating digital vibrancy that encourages virality.
Ojemudia advised that the members of the association should collaborate with insurance students’ associations of universities and polytechnics to enhance insurance awareness in the country.
She also commented on the digital adoption which she noted “is taking better roots” but much more areas of virality she advised should be explored in the digital space.
Furthermore, she urged website owners to optimise sites by embracing a viable email marketing tool to drive traffic to these sites and encourage virality and have an active and social media presence.