Africa football governing body, CAF and sports company PUMA have concluded an agreement which resulted in PUMA becoming CAF’s official technical partner for several CAF Events including launching the match-balls for the upcoming 2023 TotalEnergies Africa Cup of Nations which is scheduled to take place in Côte d’Ivoire.
As revealed, the partnership will commence on 1 November 2023 and PUMA will supply the official match ball at CAF tournaments, as well as provide the kit for referees and engage in several marketing opportunities, both inside and outside the stadium.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.
The CAF President Dr Patrice Motsepe said: “We are delighted that PUMA which is one of the leading sportswear manufacturing companies in the world, is partnering with CAF to develop and grow football in Africa.”
Johan Kuhlo, General Manager EEMEA Distribution at PUMA said: “The passion for football runs deep in Africa and PUMA has taken a unique and creative approach in its partnerships with its African teams over the years. Our agreement with CAF celebrates this passion for the sport across the continent and we will jointly develop exciting products specifically for African football.”
The appeal of African football extends well beyond the Continent, with a strong viewership in major markets such as the UK, France and the United States.
