By Bisi Bamishe
NSIA Insurance Limited is increasing brand recognition and engagement with potential customers through its roadshow and outdoor campaign. The campaign also serves to reiterate the brand strategy for the year – It’s I-Time – which aims to communicate the advantages of NSIA Insurance product line and specialized services.
This campaign emphasizes the importance of insurance and the commitment it requires. The I in I-time is a play on the term, high, and the first letter in insurance. The phrase, its high time, is commonly used when something has become an emergency or is long overdue. In plain terms, It’s Insurance Time.
The NSIA roadshow has recently been through Lagos, Ibadan, Warri, and Port Harcourt and is now in Abuja. Customers who purchased one or more NSIA Insurance policies received freebies at these locations. NSIA is also present on lampposts and BRT buses in Abuja and Lagos.
“Insurance is for all, not just a select few, says Moruf Apampa, Managing Director of NSIA Insurance. The roadshow presents an opportunity to engage with people of various backgrounds and demographics, teaching and demonstrating the value of insurance, and enables us to build a presence in locations where we operate.”
NSIA Insurance Limited is a leading composite insurance company driven by integrity, care, innovation, and professionalism. The head office is in Lagos, with a strong regional presence in Abuja and an extensive network in strategic states across the country. NSIA Insurance offers a wide range of insurance services at competitive rates to meet the changing financial, investment, and lifestyle needs of its corporate, commercial, and individual customers.
NSIA Group is a financial services group made up of nearly 3,000 employees, working in 3 banks, 2 bank branches, 21 insurance companies, 1 management and intermediation company (SGI), 1 UCITS management company, 1 real estate company, 1 reinsurance brokerage company, and 1 Foundation. The Group is present in Côte d’Ivoire, Benin, Togo, Guinea, Guinea Bissau, Mali, Ghana, Nigeria, Gabon, Cameroon, Congo Brazzaville, and Senegal.
