Bisi Bamishe
As a means to reach a diverse range of prospective customers, NSIA Insurance commenced in the second quarter of 2022 with the launch of its new radio campaign.
The organization has launched this campaign as a means to shed light on NSIA Insurance business operations, and reiterate the brand strategy for the year – ‘Plan i is the new Plan B”.
According to the company, the campaign also presents an opportunity to communicate effectively the value of NSIA product offerings and tailor-made services.
There are 5 elements of the radio campaign: Spot Adverts (April 4 – May 11) – 6 weeks; Time Check (May 2 – July 6) – 10 weeks; Hypes (June 14 – July 19) – 6 weeks; Live Appearances (July 5 – July 26) – 4 weeks; Sponsorship (July 18 – October 3) – 12 weeks,” the firm said.
Speaking on this development, the MD/CEO, NSIA Insurance, Ebelechukwu Nwachukwu, said!, “the insurance industry has undoubtedly progressed over the years, but we are not where we should be”.
“Many individuals still need to embrace insurance as a necessity, from health insurance to life insurance, ensuring that all their assets are protected. Getting a Plan i for different stages of life is critical”, she added.
The first two elements focus on creating increased awareness for the brand while the hypes will dwell more on Plan i as life’s backup plan. Then, there will be Live Appearances featuring #NSIApeople which will focus on its business operations and product offerings.
The campaign is expected to run on various radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna, and Kano.
NSIA Insurance Limited is a first-class composite insurance company driven by Integrity, Care, Innovation, and Professionalism. The Head Office is in Lagos, with a strong regional presence in Abuja and an extensive network in strategic states across the country. NSIA Insurance offers a wide range of insurance services at competitive rates to meet the changing financial, investment, and lifestyle needs of its corporate, commercial, and individual customers.
NSIA Insurance Limited (Nigeria) is part of NSIA Participations, which is currently present in 12 African countries; Benin, Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Senegal, and Togo.
