• About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, October 27, 2025
Bislad News
  • Login
  • Home
  • Politics
  • Insurance
  • Pension
  • Paper Presentation
  • Opinion
  • Back In The Days
  • News
  • Business
  • Features
  • Photo Gallery
  • Sports
No Result
View All Result
  • Home
  • Politics
  • Insurance
  • Pension
  • Paper Presentation
  • Opinion
  • Back In The Days
  • News
  • Business
  • Features
  • Photo Gallery
  • Sports
No Result
View All Result
Bislad News
No Result
View All Result

Online Publishers Urged To Embrace AI, Post Stories Where Readers Are

by Bisi Bamishe
October 3, 2024
in News
Online Publishers Urged To Embrace AI, Post Stories Where Readers Are
Share this:

By Bisi Bamishe

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites. They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is
important to use social media platforms to promote content and engage with users,’’ he said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

ADVERTISEMENT

By Bisi Bamishe

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites. They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is
important to use social media platforms to promote content and engage with users,’’ he said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

By Bisi Bamishe

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites. They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is
important to use social media platforms to promote content and engage with users,’’ he said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

ADVERTISEMENT

By Bisi Bamishe

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites. They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is
important to use social media platforms to promote content and engage with users,’’ he said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

Read Also:

NLNG, NCDMB Commission ICT Centre And Conclude Human Capital Development Training ln Port Harcourt

Healthcare Heroes ln Spotlight As Dove Awards 2025 Voting Enters Final Phase

Share this:

By Bisi Bamishe

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites. They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is
important to use social media platforms to promote content and engage with users,’’ he said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

ADVERTISEMENT

By Bisi Bamishe

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites. They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is
important to use social media platforms to promote content and engage with users,’’ he said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

By Bisi Bamishe

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites. They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is
important to use social media platforms to promote content and engage with users,’’ he said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

ADVERTISEMENT

By Bisi Bamishe

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites. They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.

The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.

Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.

Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.

‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is
important to use social media platforms to promote content and engage with users,’’ he said.

Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.

For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, privatise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.

Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.

He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.

He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.

Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.

Previous Post

Photo News: Faces At Day 1 Of GOCOP Confab’24

Next Post

Capital Express Assurance  Sponsored FASU 2024 Games End Amid Fanfare ln Lagos 

Bisi Bamishe

Bisi Bamishe

I am a journalist with many years of experience in the field of Insurance and Pension. In 2003, I won Nigeria Media Merit Award of the IGI's Prize For Insurance Reporter of The Year

Related Posts

NLNG, NCDMB Commission ICT Centre And Conclude Human Capital Development Training ln Port Harcourt
News

NLNG, NCDMB Commission ICT Centre And Conclude Human Capital Development Training ln Port Harcourt

October 23, 2025
Healthcare Heroes ln Spotlight As Dove Awards 2025 Voting Enters Final Phase
News

Healthcare Heroes ln Spotlight As Dove Awards 2025 Voting Enters Final Phase

October 5, 2025
News

Realnews announces Theme, Date For lt’s 13th Anniversary Lecture

October 2, 2025
NLNG, NCDMB Celebrate 122 Graduates Of Train 7 Human Capital Development (HCD) Advanced Training Programme
News

NLNG, NCDMB Celebrate 122 Graduates Of Train 7 Human Capital Development (HCD) Advanced Training Programme

September 28, 2025
Again, NNPC Ltd Cautions Against Panic Buying
News

Ogoni Re-entry ls A Beacon Of Reconciliation Through Collaboration —NNPC Ltd

September 26, 2025
No Winner Verdict Declared For 2025 The Nigeria Prize For Science – Advisory Board
News

No Winner Verdict Declared For 2025 The Nigeria Prize For Science – Advisory Board

September 24, 2025
Next Post
Capital Express Assurance  Sponsored FASU 2024 Games End Amid Fanfare ln Lagos 

Capital Express Assurance  Sponsored FASU 2024 Games End Amid Fanfare ln Lagos 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Ekeoma Ezeibe: Testament To Hard Work And Passion For Insurance Industry

Ekeoma Ezeibe: Testament To Hard Work And Passion For Insurance Industry

3 hours ago
PenCom needs strong board to sustain pension sector growth – Takor

Pension Contributions: PenCom Expands Unclusion For More Workers Across The World

5 hours ago
Investiture Ceremony : Omosehin Charges New NCRIB President, Ekeoma Ezeibe

Investiture Ceremony : Omosehin Charges New NCRIB President, Ekeoma Ezeibe

2 days ago
Future Growth Of Insurance lndustry Depends On Product Relevance, Creativity And Public Trust – Ogunlana

Future Growth Of Insurance lndustry Depends On Product Relevance, Creativity And Public Trust – Ogunlana

2 days ago

Bisladnews.com is an online publication of Bislad Communication Network Company. It is a news platform dedicated to providing top news.

Follow Us

Browse by Category

  • Back in the days
  • Business
  • Features
  • Insurance
  • Interview
  • News
  • Opinion
  • Paper Presentation
  • Pension
  • Photo Gallery
  • Politics
  • Sports
  • Uncategorized

Recent News

Ekeoma Ezeibe: Testament To Hard Work And Passion For Insurance Industry

Ekeoma Ezeibe: Testament To Hard Work And Passion For Insurance Industry

October 27, 2025
PenCom needs strong board to sustain pension sector growth – Takor

Pension Contributions: PenCom Expands Unclusion For More Workers Across The World

October 27, 2025
  • Home
  • Politics
  • Insurance
  • Pension
  • Paper Presentation
  • Opinion
  • Back In The Days
  • News
  • Business
  • Features
  • Photo Gallery
  • Sports

©2024 - Bislad News

No Result
View All Result
  • Home
  • Politics
  • Insurance
  • Pension
  • Paper Presentation
  • Opinion
  • Back In The Days
  • News
  • Business
  • Features
  • Photo Gallery
  • Sports

©2024 - Bislad News

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In